The Manufacturing Processes

Every piece is designed with the vision of our customers in mind. Most models are hand-crafted in-house. With a vast network of factories and manufacturers, both domestically and internationally, American Watch Co. will exceed expectations. Whether Japanese, American or Swiss-made; Automatic or quartz; price-centric, quality-centric, American Watch has the know-how to make your project happen, on-time and in the budget.

No two projects are ever the same. Deciding where to manufacture high-quality watch products depends on a multitude of factors. Assuming working directly with an overseas manufacturer is the most reasonable solution is an old-fashioned approach to operating a business in today's economy. Our goal is to be the best American Watch Manufacturer in the USA.

Top 10 reasons why American Watch

1. Specialists in the USA watch Industry
2. Reduce exposure no letters of credit
3. Decrease risk and quality issues
4. Reliable with years of satisfied clients
5. No language barriers

6. USA quality execution & assembly
7. Pricing includes all costs, no surprises
8. Service, fulfillment, and storage options
9. USA warranty with swift logistical service
10. Support USA workers and their families


We offer custom made watches specifically made to your specification designs (OEM) or in-stock US-based watch designs that can be "quick" production-ready for gifting or promotional opportunities (ODM)

Cad Watch Design

Upon submission of your preferred design, we will create detailed watch imaging and technical drawings. CAD allows for easier watch development and product management. It also allows for greater modeling, consistency ney in Watch Design and even provides a basis for virtual networking!

International Sourcing

To help maintain our growth and competitive advantage we have amassed long term relationships with some of the most reliable component suppliers in the world. This strategy allows us to increase our manufacturing flexibility through the introduction of parts, supplies and watch movements from different watch component manufacturers.

Domestic and International Project Management

Our headquarters is located in Los Angeles, California. We have a satellite office in Asia. We use several project management systems that can easily integrate within your organization.


California Proposition 65We manufacture without the use of hazardous materials and our products do not contain excessive amounts of restricted chemicals.
RoHS stands for Restriction of Hazardous Substances
REACH stands for:
Registration: Chemical producers are required to register safety data
Evaluation: Experts evaluate safety data for higher volume chemicals
Authorization: Chemicals that are of “very high concern”
Restriction of Chemicals:
Chemicals completely banned or can be restricted.

Quality Control

There are established checkpoints throughout the entire production process. You can also book your own quality inspection at our facility in Los Angeles upon the completion of your production.


We have formal procedures for the inspection incoming watch cases, movements and bands and all other components prior to assembly in the USA.

Independent testing

Inspection and certification services (TIC) when required.


We have a worldwide network with long-term relationships to find the right bracelet/strap materials. Whether you request Italian leather straps, German dials or Swiss mechanical movements, we have the source

Watch Dial Personalization and Custom engraving

We have streamlined the process of personalized watch programs. We can quickly do imprinting on (1) one, to 1000 (one thousand-or more) watches right here in the USA.


UPC, EDI & Bar coding for the USA or EU. We have the experience and the logistics team for a fast turn-a-round.


We offer several diffident packing options as well as pre-pack services sorted for most major USA retailers’ requirements. We know most major organizations' packing & shipping requirements to help minimize chargebacks.

Pricing & Plans

The following are estimated pricing offers. They are an informal idea of a price based on limited information. Consider it a starting point in terms of costs, which can go up (or down).  To obtain a more accurate quote, be sure to follow MORE INFO at the bottom of your preferred offer and completely fill out the questionnaire. For custom quotes on large production orders or assembly please contact us at .


ONE-OFF – Prototyping

One-Offs do allow you the opportunity to test the market and your design idea before committing to a significant production run. One-off production sometimes takes longer and is much more expensive than a Mass Production, pre-production proof.

MASS PRODUCTION – We suggestted this production model.

Mass production involves the watch product going through many stages of a production line. There are workers and machines at specific steps along the path that is responsible for making certain parts of the product. This product is quite reasonably priced due to the large-scale production techniques used.


This is when a series of watch products which (which are all the same watch case) are made jointly in either large or small numbers. Once these have products, they have been made once more of the same products may be made using the same equipment. This equipment includes tools, molds, machinery, and labor.


Just in time production means just that. This involves the arrival of your watches at precisely the exact time that they are required in your warehouse. This means that less storage space is needed at your facility, so its saving space and your cash-flow.

<< Popular Rose Gold Watches

>> Should I Invest In A Luxury Watch?